Video editing is an art much like film score composing that shouldn’t draw attention to itself. That is to say that if an editor has done their job well, then you won’t notice their work at all.
This may seem like a shame. It might also lead you overlook the importance of video editing in your own work. You may think that it’s okay to simply chop together all the footage you make.

But this is certainly not the case. When editing is done well, it can change the entire pace, tone and quality of your videos. Read on and let’s look at how you should go about creating high quality edits.

Cutting on the Action

Here’s a rule that every video editor should know: cut on the action.

Cutting on the action means that you will never jump between two static shots (except in some unique circumstances that we’ll discuss in a moment). Instead, you wait for a movement to begin and then cut to another angle of the same movement. This ‘hides’ the cut because the user focussed on the action.

The L-Cut

The L-Cut is another technique you can use to make your cuts less jarring. Here, you jump between audio tracks slightly before or after you make the transition in your video tracks. This prepares the viewer psychologically for the change of scene and it can be used to better a tell a story.

Match Cut

A match cut is a cut in which you cut from one action to another very similar action. Either that, or you cut between two subjects or two environments that share some kind of theme. So, you might for instance cut from a man chopping carrots to a wood cutter chopping logs.

Jump Cut

A jump cut is a cut that removes a portion of time from the same scene. This is type of cut that is intentionally jarring as characters in the scene will seem to move without the camera position changing. It can be used to show the passage of time or for comic effect.

Finally, the cutting room floor is where you’re going to be adding your graphics. These include title cards, an intro and outro, and other methods that will insert your logo into the video and put your stamp on it. These make all the difference, so make sure you’ve been in touch with Video Studio and you have yours ready to go before you begin the editing process!

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