Nearly every case below ran on Meta as the lead channel - most for DTC e-commerce brands spending between $25K and $500K/month. I report results the way I'd want them reported to me: with the engagement length, the spend context, and what the number actually means.
[ Brand names & specifics shared on intro call · NDAs respected ]
Eight engagements across DTC categories, ordered by engagement start. Every metric below is reported with the engagement length and spend context that produced it.
Managed ad spend escalation during Black Friday 2020 from $100k to $900k, raising November 2020 ad spend to over $1MM. Account kept hitting a spend cap and through consistent communication with Meta rep, we were able to keep ad spend scaling and maintained a 7x account ROAS
While hitting ROAS performance target, observed that AOV was slowly dropping. Analyzing purchase volume, discovered that default attribution setting of 7DC/1DV was leading to the AOV discrepancy. Transitioned account over to 7DC-only attribution, and was able to lower CPA as well as overall CAC
Through campaign structure optimization, cost control implementation, and audience improvement, my team was able to increase purchase acquisition by 2X from 608 conversions in Q4 2021 to 1,337 conversion in Q4 2022
A compliance-category account; this required collaboration and alignment to deliver ads to compliant landing pages. I was heavily involved in creative strategy. Through cost controls and proper targeting with exclusion audiences, account was able to reduce CPA -57%
Tiktok Shop account optimization - merchandised account to deliver efficient spend to hero product SKUs while promoting new product launches. Target ROI + curated Creative Boosts were key differentiators
Consulted and implemented optimizations in ad creative with city-specific call-outs. Improvement in CPA was due to switching campaign structure to geo-targeted Broad audiences. Scaled up spend from $5k to $15k while lowering CPA -52%
Through campaign structure optimization, transitioned account over to advanced bid strategy of using Cost Controls. This helped lift legacy agency account above a 1x ROAS for the first time in several years.
Another example of implementing proper Attribution settings and cost controls to control for original high in-platform CPA. able to lower CPA and maintain ROAS in-platform to 5x - while scaling up spend in USA market. (Also serviced account Tiktok & AUS Meta)
Most case study pages show the best 30-day window of the best month of the best account, framed as a typical outcome. These are the rules I use to keep my own reporting honest.
A 9-month result is meaningfully different from a 9-day result. I won't quote a number without telling you how long the engagement ran to produce it.
A 3× ROAS at $5K/month is a different story than a 3× ROAS at $300K/month. Numbers without spend tiers are marketing copy, not case studies.
Half the wins above started with fixing measurement that was already broken - not with a clever creative test. I'll tell you which is which on the intro call.
On an intro call I'll walk through the actual brands, the actual spend, what worked and what didn't - and I'll connect you with two or three of them as references.