01
Strategy
I build the growth thesis based on your P&L, not a template. Every account starts with understanding your unit economics, your customer, and your actual constraints - not a generic 90-day playbook.
Meta ads run by the person you actually hired.
9+
Years operating paid media
$150M+
Ad spend managed across DTC accounts
40+
DTC brands worked with
18mo
Average client tenure
Trusted by DTC
operators at
operators at
// The Problem
Why most agency
Why most agency
relationships fail.
Three patterns show up in almost every account I audit. None of them are about bad intent - they're about how agencies are structured to make money. Knowing the patterns is the first step to running paid media that actually compounds.
01 / Bait & Switch
You're paying for a team, but a junior runs your account.
The senior who pitched you in the sales cycle is rarely the senior who runs your account day-to-day. After kickoff you're handed to an account manager and a buyer two years out of school - and the senior is back in pitch mode by week three.
02 / Misaligned Incentives
Annual contracts misalign incentives.
Lock-ins protect underperformance. When the agency doesn't have to earn the next month, the work drifts toward what's defensible in a QBR - not what actually moves the account. The contract becomes the product.
03 / The Wrong Work
The work that actually compounds gets deprioritized.
Tracking, measurement, attribution, creative testing discipline - the unglamorous work that makes everything else honest - gets sidelined for whatever fits inside a "deliverable." So the dashboards stay broken, and the strategy gets built on top of bad data.
// The Approach
Three pillars.
Three pillars.
One operator.
Every engagement runs on the same three tracks, in the same order. Strategy informs execution, execution exposes measurement gaps, measurement sharpens strategy. There's no separate "audit phase" - the loop is the work.
02
Execution
I'm the one in your ad account daily. No handoffs to a junior, no account manager layer, no scheduled-send Slack updates from someone you've never met.
03
Measurement
CAPI, server-side tracking, attribution audits, GA4 hygiene. The unglamorous work that compounds - and that most agencies treat as a one-time setup task.
// Client Wins
View all case studies
Selected results.
DTC · WELLNESS TECH
HYPERICE
Scaled Holiday Ad Spend to $1MM+ on 7x average ROAS
Pretty stunning numbers, right? And it was a glorious time - scaling up spend, watching ROAS elevate on the hour. And that was while the account kept hitting a spend cap that required frequent ad rep communication.
9-Month Engagement
DTC · SUNGLASSES
MAUI JIM
Fixed incorrect attribution setting; lowered overall CAC
While hitting ROAS performance target, observed that AOV was slowly dropping. After analyzing purchase volume, discovered that default attribution setting misattributing AOV. Transitioned account over to 7DC-only and was able to lower CPA and increased AOV in-platform.
12-MONTH ENGAGEMENT
DTC · Paddleboards
ISLE PADDLE BOARDS
Lifted purchase volume 2x; halved CPA
Through campaign structure optimization, cost control implementation, and audience improvement, my team was able to increase purchase acquisition by 2X and halved CPA to $174 while maintaining a 3x ROAS
6-MONTH ENGAGEMENT
// Who You're Hiring
Nine years in Meta Ads Manager. Six running DTC accounts at the agency level.
Most recently I was a Senior Paid Social Media Buyer II at Common Thread Collective - one of the more rigorous DTC growth agencies in the U.S. Before that I was Director of Paid Media at Fox Digital, managing a team of six junior buyers and building the training systems that scaled monthly ad spend across the agency's roster.
I started Regis Social Media in 2023 to run accounts the way I always wished agencies would: operator-led, transparent, and explicitly transitional.
More about Justin
// Apply
Ready to run Meta ads
Ready to run Meta ads
like you mean it?
Two slots open this quarter. If you're spending $25K+/month on Meta and the math is starting to demand a senior operator, we should talk.